Understand the difference between what customers’ want and what they are getting.

Access rapid, time-bound service experiences. Proven processes and methodologies designed to unlock opportunity and transform perspectives through the lens of your customer.

Co-design is at the heart of everything we do. We work with your teams and customers collaboratively unlocking your organisation’s creative and innovative potential.

OUR SERVICES

Customer-centric design services

Strategic workshops

Zoom-out to explore challenges from different perspectives.

  • Stimulate thinking and build team alignment around shared goals

  • See opportunities for collaboration and define what success looks like

  • Reflect and anticipate next steps

  • Build strategic confidence to explore new designs and opportunities

These full turnkey design thinking workshop experiences are expertly facilitated and have been tested hundreds of times. Fully facilitated for three to ten people. We’re here to help you get ready.

  • Workshop planning, design, full facilitation and a good time.

    • Half day workshops

    • Full day workshops

    Looking for something else? Please get in touch and we can work out how to help.

Design
sprints

Apply design sprint processes to any project to accelerate opportunities

  • Go full loop from exposing customer insight through to prototype-test experiences. Fast.

  • Get conviction around your intended direction and buy-in from stakeholders.

  • Test and remove assumptions from strategic planning processes.

Fully facilitated for teams of six to eight participants. All activities are co-designed. Professional development experience for participants. Guidance to step teams outside of their comfort zone.

  • 1. Customer empathy research

    Foundational research of six to eight people conducted in-person. Includes retrospective workshop where interviews are summarised and shared back.

    2. Persona Creation

    Consolidate empathy research and encapsulate the personality of your real user. Segment your personas in ways that are meaningful for the customer. Build empathy, clarity and customer voice inside your organisation.

    3. Customer Experience mapping

    Shadowing three to four users through your current customer experience to discover opportunities to improve. Identify points of friction and unanticipated moments that delight.

    4. Future state Customer Experience

    Remove friction from your customer’s experience and design an ideal state. Align business operations with the targeted state to make change. Understand where to experiment to learn-by-doing and progress change.

Customer
experience

Bring the world of the customer to life inside your organisation.

  • Engage in-person and in-context with the customer to understand their lived experience.

  • Decode customer thoughts and beliefs into observed patterns and frame opportunities.

  • Capture the spirit of your real customer to create personas that resonate and create empathy.

Experience a sequenced set of services that build on each other. As much or as little as you need move forward with purpose.

  • 1. Pre-sprint workshop

    Apply sprint methodology to project and arrange sprint logistics.

    2. Interview training and interviews

    Direct participation in customer interviews, preferably on location.

    3. Research activation

    Problem framing, ideation and prototyping of concepts.

    4. Insight gathering

    Customer prototype testing and sprint debrief. Capture lessons learned.

CONNECT WITH US

Get better connected to your customer today.