Workup is a co-design agency dedicated to keeping the customer at the heart of everything you do.

TĒNĀ KOE. WE’RE WORKUP.

We believe in harnessing the power of customer experience to drive product and service development.

OUR MISSION

We want to remove customer friction.

Let us guide you from the ‘outside-in’. View your products and services from the unfiltered perspective of your customer. Discover moments of lost potential. Turn these into commercial opportunities that delight.

Workup transforms ambiguity into action and direction.

Access real, practical expertise developed from working with a diverse range of industries in organisations.

Contact us to see how our services can help you.

ARTICLES FOR HUMAN-CENTRED DESIGN & DESIGN THINKING

Perspective

Six principles to drive corporate innovation.
Six principles to drive corporate innovation.

Why you should consider isolating teams to unlock business value.

Discovering and unlocking new value requires contrarian thinking and an ability to see and do what others before you haven’t. Genuine unbounded thinking that leads to commercial value is difficult to sustain inside organisations. From my own experience, most embedded business practices, policies and organisational divisions are designed to reduce the cost-to-serve instead of creating new commercial opportunities.

Fail fast in business.
Fail fast in business.

Could a get-it-wrong mindset be your new get-it-right strategy?

The traditional notion of failure is being reexamined in business today. Society at large has reached an inflection point where disruptive technologies and changing consumer patterns are outpacing the rate at which companies adapt. How might you engineer more time to adapt than your competitors?

How might you balance innovation and BAU?
How might you balance innovation and BAU?

Disruption has become a common place phenomena challenging us to work in new and novel ways.

Its response requires agility, resilience and adaptability with operational delivery. How can you use human-centred design and innovation to adapt your ways of working?